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Insect-friendly plants.

Nature Garden

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Plants of the future. Drought-tolerant and heat-resistant.

Planta Morgana

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Fancy up your life!

Fancy Francy

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Legendary Petunias.


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The Selecta one Group

The Selecta Group is a world-leader in breeding, growing, and marketing of innovative plants both ornamental and functional. Our breeding activities comprise bedding and balcony plants, houseplants, perennials and cut flowers, and in 2022, we expanded our range to include young vegetable plants. With production sites and sales offices spanning Europe, Africa, Asia, and America, we serve all relevant markets worldwide.

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Virtual Tours

We offer personal virtual tours in our digital showroom, where we present the entire 2021 range.

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Assortment Highlights


We would also like to highlight individual varieties in the Diantica® range: A new addition ist the Cremarena variety. Its unmistakable play of colours is reminiscent of a summer's day in an ice cream shop.


Famous Lavender Blush

The new Lavender Blush variety in the Famous series amazes everyone.


Pelargonium Interspecific

Especially beautiful contrast between dark foliage and striking dark red flower. Strong growth, well branched and rounded structure, ideal for summer and bedding.




Product news. Trade show news and more - with the Selecta Newsletter you will always stay up-to-date.