Selecta @ IPM 2025
Green, Great, Gorgeous! - The motto of IPM 2025 will be realised perfectly by Selecta one at its stand D21 in hall 2. New products, proven varieties and marketing concepts as well as new projects will be presented on an area of 220 m².
‘For many years, we have valued IPM as the most important meeting place for the green sector and as an excellent platform for welcoming national and international guests and strengthening important partnerships in the long term. This personal contact with decision-makers and the opportunity to deepen our business relationships in particular make IPM indispensable for us,’ explains Klaus Gaumann, Director Marketing & Product Management at Selecta one.
Selecta one will be focussing on poinsettias, dianthus, other bedding and balcony plants and, for the first time, hydrangeas as well as the cutting-edge marketing concepts Planta Morgana, Nature Garden and Autumn Friends.
Poinsettia: If looking for a special eye-catcher, Selecta one recommends the Fantasy Star® variety. The colour pattern of the red bracts with large white speckles is unique on the market and gives Fantasy Star® an impressively eye-catching appearance. A new variety, Fantasy Star® Orange, is being introduced, which scores with the same production characteristics and a beautiful, intense colour with the distinctive pattern.
One in Dianthus: The Selecta carnation range stands for great brands, proven varieties and innovative new launches. Selecta's range of pot and cut carnations is known for its excellent quality and covers all producer and consumer demands. For the first time, the LUCKY LIPS® carnation series, which was introduced at IPM 2024, will be integrated into the Selecta stand.
Further highlights:
Selecta will be presenting a selection from the Hydrangea programme for the first time at IPM. A newly designed photo point on the stand invites visitors to capture the attractiveness of the new hydrangea launch in a perfect setting.
Prominently represented at the Selecta stand is Calibachoa Bakari®, the 2024 FleuroStar Award participant.