Dianthus

True to our motto "ONE in Dianthus", we are leading the growing carnation market. With Pink Kisses® we have succeeded in turning a plant into a brand. Our pot carnation range is well-known for its trusted lines and varieties, successful individual products, well-known classics and exciting innovations, and for reaching milestones in the market together with emotional marketing concepts.
– Birgit Kleiber-Heß
Product Manager

Pelargonium

Selecta Pelargoniums, the robust all-rounders, bring a great variety of colours to every balcony and terrace. In our assortment you will find green and dark green-leaved zonals, as well as interspecific and peltatum. The range is completed by homogeneous series and a excelleten outdoor performance.
– Belinda Mager
Product Manager

Petunia

No summer without petunias! The highlights of our range are, of course, NightSky® and the entire SKYfamily with its legendary starry sky pattern and compelling marketing concept. Also unique is our modern Famous series with its homogeneity and diverse range of colours, as well as the long distance effect of our hanging Alpetunia® series. 
– Thomas Meise
Head of Product Management

Calibrachoa

An impressive array of colours with plentiful flowers: Our MiniFamous® varieties offer the most extensive colour range of homogeneous Calibrachoa. From single-coloured flowers to the star patterns on our Rave® varieties, plus single and double flowers, potted or hanging basket plants - our Calibrachoa range has it all.
– Birgit Kleiber-Heß
Product Manager

Trixi^®

Trixi ® – easy going! This combination of three varieties within just one young plant grows into a colourful eye-catcher that automatically attracts the customer's interest. We only use successfully tested, very homogeneous single varieties. All our Trixi® combinations offer good flowering behaviour throughout the summer and autumn.
– Thomas Meise 
Head of Product Management

Osteospermum

Osteospermum always delights with a sea of flowers in vibrant colours. At the heart of the FlowerPower® series is the unique and exciting Purple Sun with its distinctive colour pattern and wow effect, for which it was awarded the FleuroStar.
– Belinda Mager
Product Manager

Verbena

Verbenas are very popular plants and are widespread all over the world. Our series are particularly resistant to mildew and have a brilliant colour effect. In particular, our Drums® series stands out as it is very early flowering and very compact. A real highlight is also the variety Mr. LavaLava® with its uniquely bright orange-red flowers and a matching marketing concept.
 – Thomas Meise
Head of Product Management

Impatiens New Guinea

Large flowers and radiant colours can be found in our Impatiens assortment. Our ColorPower® series offers a wide range of colours and special shades. There are single-colour varieties but also our special ombré (Flame) and Eye varieties. All are very weather resistant. Our Mattina series flowers 5-8 days earlier than the ColorPower® varieties.
– Belinda Mager
Product Manager

Dahlia

Magnificent beauties - our Dalaya® dahlia series comes in different sizes and colours. The Dalaya® Meena series includes green and also dark-leaved varieties, it performs impressively well outdoors and is also particularly bee-friendly.

– Henk Dresselhuys
Global Product Manager & PM Licensees

Annuals

In Annuals, we present a wide range of other crops in proven Selecta quality. Including both well-known and new varieties, they are all ideal for rounding off your bedding and balcony plant assortment.
– Thomas Meise
Head of Product Management

Argyranthemum

Our Argyranthemum series LaRita® impresses with its rich flowering and high productivity.
– Belinda Mager
Product Manager

Aromatics

Our fine herb selections are produced on land that is certified for growing vegetables. They are ideal for the production of edible herbs.
– Birgit Kleiber-Heß
Product Manager

Aster

The Astral® series was specially developed for outdoor cultivation with flowering in autumn. We offer numerous colours for the early flowering period in early September. All varieties are characterised by a very dense, natural branching for which no growth regulators are required. In addition, all varieties are very resistant to powdery mildew.

- Henk Dresselhuys
Global Product Manager & PM Licensees

Chrysanthemum

Autumn becomes even more colourful with the complete range of our chrysanthemum assortment which offers a whole spectrum from lighter shades to bold colours! We offer easy-to-produce garden chrysanthemums that are ideally suited for production in large tubs in the greenhouse and outdoors. Our potted chrysanthemum series are also impressive with attractive flowers.
– Henk Dresselhuys
Global Product Manager & PM Licensees

Early Spring Crops

We offer the perfect assortment for a colourful spring awakening! The Erysimum series Leya boasts varieties that are real eye-catchers thanks to their beautiful play of colours and charming floral fragrance. Our Calynopsis® series is a perfect addition to mixed containers for spring decoration and they can be marketed early through controlled cultivation.

– Birgit Kleiber-Heß und Henk Dresselhuys
Product Manager / Global Product Manager & PM Licensees

Grasses

Grasses belong in every assortment! Imperata, Pennisetum, Carex or Festuca can be used as specimen plants, bedding plants or as privacy screens in the garden and are ideal for combination plantings, especially as an essential part of our Autumn Friends. In many cases they are winter hardy.
– Thomas Meise
Head of Product Management

Helleborus

Robust beauties for the garden in winter: our in vitro culture Helleborus. The series consists of interspecific, orientalis and niger types bred from tissue culture and suitable for both perennial and container use. The varieties are uniform in growth and winter hardy. 
– Floris Tas
Sales Manager & Business Development Manager

Kalanchoe

Our Kalanchoe range includes single and double flowering varieties. The Kaleida® range is characterised by beautiful large flowers, bright colours, a rich, long-lasting flowering habit and strong branching. The single flowering assortment blooms/flowers at the same time and has a short reaction time.
– Henk Dresselhuys
Global Product Manager & PM Licensees

Lavandula

Lavender is pleasantly fragrant and insect-friendly. Our cultivar "LesBleus" is hardy and early flowering. The short and dense flower clusters add a lot of colour to the plant.
– Birgit Kleiber-Heß
Product Manager

Mandevilla

Mandevilla is the queen of summer! It can be placed in full sun on balconies, terraces or in flower beds to add colour and a feeling of summer. Magnetica® Dark Red has a deep red flower with a "velvet" effect and it boasts the extraordinary characteristic of not fading in the sun.
– Francesc Casas
Global Product Manager & Global Tech Adviser

Perennials

Our Autumn Friends concept offers a variety of tested combinations of foliage and flowering perennials that can be individually grouped into attractive sales containers or cultivated directly as young plants.
– Birgit Kleiber-Heß
Product Manager

Perennials in vitro

Here we offer you a large selection of laboratory propagated perennials, such as Echinacea and Heuchera. Laboratory propagated products are disease-free and uniform.
– Birgit Kleiber-Heß
Product Manager