Sales promotion material
Summers are becoming drier and hotter all the time. Demand is growing for flowering plants that can thrive in these altered conditions. And so we have developed a concept: Planta Morgana.
It shows a desert landscape with a camel that, thanks to its reserves of water, can cope very well in this challenging environment.
Many plants, such as Delosperma and Portulaca, have similar water reserves in their thickened flowers, allowing them to manage drought particularly well. Other plants, such as Helichrysum, have very hairy surfaces that reduce evaporation on the surface of their foliage.
The green oasis in our Planta Morgana concept highlights varieties that performed especially well in drought tolerance tests. Many different Selecta varieties were tested at the State Horticultural College and Research Institute in Heidelberg. The plants were given 50% of their ideal water supply throughout the summer. This table lists selected varieties included in the test that were deemed to have performed well or very well based on external appearance and wilting.
We will continue to test our product ranges so that we can recommend the best varieties according to the latest, well-founded results. In future, the attractive Planta Morgana concept can be used in combination with our drought-tolerant varieties to communicate and advertise at the point of sale.
Labels 46 x 120 mm oder 60 x 80 mm
Price depends on order quantity
Mrs. Hatice Sahin, Floramedia Germany
Telephone +49 711 518582-27