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First Magic Stars event in Japan 

First time in Selecta History, we organized a Magic Stars event in Japan. The wish to increase market presence and Market penetration in Japan had grown over the past years, but due to the pandemic situation, this planned event was cancelled the last two years each time. 
Only short time after Japanese strict Covid regulations had fallen, we invited a large range of professionals of the green business like growers, Japanese Poinsettia association members, Plant auction organizations, young plant distributors, Sales persons and DIY store buyers…
So this year we were very proud to be able to hold this event on October 26th. As Location we chose the area North of Tokyo, Saitama area, where many of the Poinsettia specialists are located. Our good connection to Mr Shiobara allowed us to have him produce our trial and show varieties in highest quality and following Japanese and European standards!

The day was organized with a visit to the Trial greenhouse, where we had produced commercial varieties, as trial varieties beside also some special trial varieties for Asian taste. Great help came from our Japanese partner Greencom, represented by Mr Higuchi and our Japanese colleague Shinya Ogata from Selecta Japan, who gave big support in setting up the exhibition and in communication / translation with the visitors. 
A Seminar was held in the early afternoon in the community center of the city Honsho, where our assortment, novelties and some “hot topics” of Poinsettia market trends and cultivation were discussed by Francesc Casas and Marco Conti.
Afterwards a traditional Japanese dinner was organized.

All in all the day was a success as the interest of the people was great and the exchange of information between Selecta, growers and sales organisations gave satisfaction to all visitors and organisators!